Photo Motion LabAnimate a photo, or remake it
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Make a still photograph move, or remake it entirely

Action library · Both kinds

Viral Right Now

The formats currently circulating, which is a shelf defined by timing rather than by craft.

13 actions · Clips and still pictures · iPhone and iPad

Short form reveals and reaction beats: doors opening, flashes going off, a slow turn to camera, a curtain parting, a fast push in that lands on a face. What these share is a shape rather than a subject. Each one is a setup and a payoff inside a few seconds, which is the grammar of a feed rather than the grammar of a photograph.

People posting to a feed this week. That is the honest description, and it carries a consequence worth stating: this is the shelf with the shortest useful life in the library, because the formats on it are current rather than permanent.

Before you pick one

This shelf holds two different things

Motion actions

These move

A photograph goes in and a clip of about 5 seconds comes out. The movement is generated from the one frame you supply, so nothing here is filmed and nothing is recovered.

Photo styles

These restyle

A photograph goes in and a new still picture comes out. The frame is rebuilt in the style rather than having an effect laid over it, and nothing on this side of the shelf moves.

13 actionsEvery one, with the app's own preview

Everything on the Viral Right Now shelf

What the model has to build

What is invented on this shelf

A camera move, and often a whole environment for it to move through. An elevator, a press wall, a stage. The photograph supplies a person and the action supplies the place, the light and the timing, which is a larger request than it appears from a preview that lasts a few seconds.

What to bring

The photograph this shelf wants

These are reveals and turns toward the lens, so the face has to survive the movement: front on or close to it, evenly lit, nothing across the features. Waist up carries most of them, though full length gives the turn somewhere to happen. Leave some background either side rather than filling every corner, because the scene around you gets rebuilt.

The four things that decide any result are the same here as everywhere else in the library, and they are set out in what makes a photo work. The limits that apply to every action on this site are in what none of these can do.

The honest partSpecific to this shelf

Where Viral Right Now results vary most

Reveal formats depend on the payoff being the face, so a face that is small, shadowed or turned away removes the point of the action rather than merely degrading it. The fast camera moves are also the ones where a background has to be rebuilt quickest, and detailed rooms smear noticeably during a push or a swing.

Where to go next

This is one shelf of many. The whole catalogue, grouped the way the app groups it, is in the action library.

Common questions

What is the Viral Right Now shelf for?
Short form reveals and reaction beats: doors opening, flashes going off, a slow turn to camera, a curtain parting, a fast push in that lands on a face. What these share is a shape rather than a subject. Each one is a setup and a payoff inside a few seconds, which is the grammar of a feed rather than the grammar of a photograph.
Does everything on the Viral Right Now shelf move?
No, and that is the first thing to check before picking one. This shelf holds both kinds: some of these are motion actions that hand back a short clip, and the rest are photo styles that hand back a new still picture. Both halves are named and linked separately on this page, and every card is labelled.
What kind of photo works best for Viral Right Now?
These are reveals and turns toward the lens, so the face has to survive the movement: front on or close to it, evenly lit, nothing across the features. Waist up carries most of them, though full length gives the turn somewhere to happen. Leave some background either side rather than filling every corner, because the scene around you gets rebuilt.
Do I need a subscription for the Viral Right Now actions?
Nothing on this shelf is marked as a subscription only action in the app's catalogue. Free to download on iPhone and iPad. Credits and subscriptions are bought inside the app.

The right action for the photograph beats the popular one

Every action on the Viral Right Now shelf is written up the same way, so you can check whether the picture in your camera roll actually suits it before you spend a credit on finding out.

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One of the preview stills the AI Video app ships with its catalogue